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Patricia Ayuso Andrés

Head of Marketing Communication Area, Digital Transformation and Strategic Partnerships | Fundación Laboral de la Construcción Madrid, Spain
Patricia Ayuso Andrés

Biography

A Marketing Manager with more than 20 years’ experience. Passionate about digital innovation and generating conversations with consumers. Specialised in the development and execution of global marketing strategies geared towards improving brand awareness and increasing customer acquisition and loyalty.

Sessions

13:00h
Conference 20' | Sustainable Building Congress

Women in the construction sector: data and initiatives of the Fundación Laboral de la Construcción

Patricia Ayuso Andrés
Patricia Ayuso Andrés Fundación Laboral de la Construcción Head of Marketing Communication Area, Digital Transformation and Strategic Partnerships Speaker

22-05-2024 13:00 22-05-2024 13:20 Europe/Madrid Women in the construction sector: data and initiatives of the Fundación Laboral de la Construcción

"The construction sector has an urgent need to attract talent to alleviate the problem of generational change.
Within this context, the incorporation of women into the industry is key. Last year there was a 5.1% increase and a total of 154,837,000 female affiliated members in the sector. However, the number of women on building sites remains extremely low (barely 1%). We need to qualify, attract and retain women in an industry of the future that’s increasingly safe and stable."

 Auditorium
Wed 22 13:00h - 13:20h Auditorium
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